WIC is a nutrition program for women, infants and children. WIC helps families by providing checks for buying healthy foods, nutrition and breastfeeding education and support, and referrals to health care and community services.
The WIC Program has a strong breastfeeding component with the goal of increasing breastfeeding initiation and duration rates. Nutrition Services currently has three International Board Certified Lactation Consultants (IBCLCs) and many lactation educators. WIC participants receive prenatal breastfeeding support and classes.
WIC Worksite Wellness
Santa Barbara County WIC is a part of the statewide initiative created for California's 3,500 dedicated frontline employees. Aligning the California WIC working environment with the nutrition and health messages that WIC staff share with over a million WIC families every year, this comprehensive wellness program focuses on workplace policies that build a culture to promote and support lifelong healthy habits.